Plot twist: I've been doing PMM work the whole time. Positioning products, building GTM strategies, creating messaging frameworks, enabling sales teams - that's been my job since 2009. Agency roles just don't use "Product Marketing Manager" on the business card. Now I want to make it official and join teams where PMM is a defined craft, not just something you do between brand campaigns.

Both. That's what I do - connect what companies build to why customers care. PMM gets you revenue today. Brand gets you preference tomorrow. Separating them is how you end up with great launches nobody remembers or beautiful brands nobody buys. I think left and right, small and big - because the best marketing does both.

Most marketers dig deep in one vertical. I went wide - 15 years across 20+ brands in fintech, B2B SaaS, retail, telehealth, hospitality. That taught me to spot patterns others miss and adapt stupid fast. I think full-funnel, build systems that scale, treat brand and performance like teammates not enemies. But this makes way more sense talking than reading. Message me and I'll walk you through it.

High trust, low ego, shared wins. I thrive in cross-functional chaos - connecting why we exist, who we serve, what drives revenue, what we built, and how it reaches people. Product needs positioning, sales needs enablement, marketing needs a clear story, leadership needs growth.

I ask annoying questions early, build frameworks to align everyone fast, and refuse to write like we're reading corporate Mad Libs. The brand marketer in me makes sure everything ties to a bigger narrative that drives business today AND builds relationships tomorrow.

Be ready for whatever. Move fast, break things on purpose, not by accident. Agencies are 0-to-1 environments - every brand, every project, starting from scratch. Wear multiple hats, ship without perfect information, collaborate across teams you don't control. You make smart tradeoffs when assumptions break and launch under pressure.

Same underlying muscle across every brand: create success for customers, figure it out, build the system, ship it. That's the reflex - with empathy and some fun along the way.

Reading between the lines. What customers are saying in Reddit threads at 2am. What competitors are deliberately avoiding in their messaging. What your product team is stuck on but won't admit in standup. That's where white space lives - where everyone else walked past.

Then I translate the mess into clarity. Frameworks, positioning, systems that make the complicated feel obvious. Bonus: I'm weirdly comfortable with ambiguity, which is basically the job description.

Scroll down to the footer and hit "Say hi." Or scroll all the way back up if you missed the Contact button. Or just email me: anish@anishshah.me. Your call - they all get to the same place.